A line you can read from the pier
Halcyon runs a single tram line along forty kilometres of coast. The old identity was a municipal crest and a timetable nobody trusted. The brief was to make the line feel like one continuous object, from the ticket in your pocket to the sign on the far platform.
We started with the roundel: a stacked set of circles in the four colours already painted on the sea wall. Each stop takes the same mark and swaps the inner number, so the system teaches itself as you ride it.
Signage
Platform totems are set in a single weight at two sizes. Direction arrows are cut from the same circle geometry as the roundel, which kept the fabrication drawings simple and the whole line visibly related.
The identity launched with the summer timetable. Complaints about missed stops dropped by a third in the first quarter, which is the only metric a wayfinding project really needs.